Category Archives: Business

Organized Files: Sharing Files (Cloud) Dropbox

Being on the web I work with a lot of people on different projects and one challenge is getting information back and forth easily. There are several file sharing methods out there and gosh, everyone has a “cloud” these days so which is better? Most people use email to attach files to but I’m finding that is just not as effective as some of the file sharing programs out there.

Two front runner choices are Dropbox and Google Drive. Both have free plans and both have their pros and cons.

First rule of thumb is ALWAYS keep a private copy of any shared information (yes I know this seems like clutter but trust me you can remove/delete it later)
This is because on Dropbox, anyone who you share items with can remove items however when you share a doc with Google Drive you can limit a person to:

  1. Read only
  2. Comment
  3. Edit

So let’s take a moment to compare:

  1. Both offer Free Plans
  2. Both allow people to share documents
  3. Both have apps for the major platforms: desktops, android and IOS

So what is the major difference?  Actually I have and use both.  I like to use Drop Box when I’m sharing a finished product with someone who is comfortable with drag and drop.  If I’m creating a project that I want help with or need people to put in information then I tend to share a file or folder with Google Drive.

Since I’m pretty much into Google I’m finding myself archiving personal items on Google Drive but will pop something into DropBox if I think I’ll need to share or find it quickly since I have a Google Drive for each of my different google email personas but only one Drop Box account.

Send me some DropBox Love using this link

So whew, yeah a simple concept like sharing files has different options but if you are not into Google (yet) give DropBox a try and just remember to keep a backup copy of anything you share 🙂

 

OK are you YOU or your DOG? Your Avatar

If you are anywhere on the internet you probably have uploaded a picture of yourself which is called an avatar. Sorry it does not bestow you magical powers to move wind, earth and fire but it does have some properties of its own.

This is advice intended for people establising themselves as a brand, expert or business. If you are on the internet to have fun you can stop reading now – or read on and poke fun at your friends – well, maybe.

Bottom line. If you are a “Brand, Company Rep, CEO or Expert in any field your picture needs to be

  • Professional
    Consistent
    Updated only when your general appearance changes (such in age, weight, hair color etc.)

In other worlds STOP:

  • Pictures with other people
    Characters/cartoons/symbols
    Fully Body Shots
    Changing whenever cause you bought a new dress, suit, sweater etc.

A confused customer says NO! So don’t confuse your market with an ever changing avatar. Keep it the same! Yes, you are going to have to be creative somewhere else but your business will thank you!.

You can have as many pictures as you want in your blog, Facebook pictures etc. but keep that little square image of yourself consistent.

Creating a Buzz 101

By now I would think everyone and their dog would know about “creating a buzz”. Sometimes I’m reluctant to use the word cause I think it’s so “yesterday”. But when I try to get people together to create a buzz I realize how many people don’t get it.

Let me get really basic for this post. Why are most people in Network Marketing? To earn money. Yes, yes many people put noble causes first but safe to say if they didn’t have the money one way or another they couldn’t do what they are doing.

That means one way or another you have a product/service/idea that you want people to buy.

So you have to have a “call to action” usually to buy the item, get them to visit your website or contact you.

The ultimate call to action is to purchase the product/service, but to get that message across you have to let it be known. Just posting it once or twice here or there is not enough. Also trying to create buzz by yourself is possible but it’s time consuming and may take time away from your other goals.

So what is buzz? It’s energy-excitement-enchantment that is created about an idea/concept/product/service that causes more and more people to take that call to action.

It usually isn’t fast, nor is it always easy, but consistent day to day steps will bring you much closer to buzz than a pot shot here and there.

Here are some suggested first steps:

  • Identify the product/service/idea
  • Write the call to action: What do you want the customer to do?
  • Enlist a group of people who like the product/service/idea to help you
  • Give them clear directions as to what to do and where.

For example, on one of my recent blog posts about an event I attended I asked a group of about 20 people to to comment on that event. Of course I expected “good, constructive” (and of course truthful) comments and it’s OK to put that in your request. I also gave the exact link to the article and let them know first name-last initial was fine.  End result? I received one – uno comment.

If you are in a Network Marketing company that encourages teamwork (some don’t unfortunately) you NEED to help each other out with creating buzz.  Interaction helps your buyer base know there is credibility to your message.  Part of your week should be helping someone out with their buzz, showing their market there is excitement behind the product/service/idea.

Take pictures and post them,. Go places and have fun – and share that fact. Buzz can be fun so let’s get going.