Fundraising do’s and don’ts

The other day I was getting a meal at a local resturant and there was a church putting on some kind of fundraiser. I say “some kind” because there was no visible information or “call to action”. In fact so much was wrong in what they did that I wouldn’t give money to a group that couldn’t get their act together. So here’s a list of some top Do’s and Don’ts

  • DO have a Call To Action
  • Pick a cause (Headline Grabber) and make an action statement like:
    Save the Whales! Feed Hungry Children! Promote Sports-Get Kids off the Streets.
    Have this visible with the call to action next like – Donate Here!

  • Don’t make signs people can’t or won’t Read!
  • A person walking by a sign has about 3 seconds to decide it they want to invest any time in reading what you have written. Use Large Letters, Make Sure they stand out from the paper (ie White letters on Black paper or Red letters on Yellow paper .)
    Keep it to the Headline and Action Statement

  • Have your table inviting with minimum fuss with your Attention Grabber and Call to Action visible. Have some literature about your organization and cause handy.
  • Don’t block walkways! People trying to walk around things are tied up in survival mode. Survival mode does not like giving away money!

  • Have a giveaway even if it’s just a bookmark with your info on it.
  • Free balloons to kids is a great item as the kids drag their parents to the table to get one.

  • Always have a smile on your face and greet people as they walk by.
  • Sitting at your table only talking to fellow church/volunteer members attracts me how?

    These are just some basics. What else would you suggest as do’s and don’ts for fundraisers?

    Creating a Buzz 101

    By now I would think everyone and their dog would know about “creating a buzz”. Sometimes I’m reluctant to use the word cause I think it’s so “yesterday”. But when I try to get people together to create a buzz I realize how many people don’t get it.

    Let me get really basic for this post. Why are most people in Network Marketing? To earn money. Yes, yes many people put noble causes first but safe to say if they didn’t have the money one way or another they couldn’t do what they are doing.

    That means one way or another you have a product/service/idea that you want people to buy.

    So you have to have a “call to action” usually to buy the item, get them to visit your website or contact you.

    The ultimate call to action is to purchase the product/service, but to get that message across you have to let it be known. Just posting it once or twice here or there is not enough. Also trying to create buzz by yourself is possible but it’s time consuming and may take time away from your other goals.

    So what is buzz? It’s energy-excitement-enchantment that is created about an idea/concept/product/service that causes more and more people to take that call to action.

    It usually isn’t fast, nor is it always easy, but consistent day to day steps will bring you much closer to buzz than a pot shot here and there.

    Here are some suggested first steps:

    • Identify the product/service/idea
    • Write the call to action: What do you want the customer to do?
    • Enlist a group of people who like the product/service/idea to help you
    • Give them clear directions as to what to do and where.

    For example, on one of my recent blog posts about an event I attended I asked a group of about 20 people to to comment on that event. Of course I expected “good, constructive” (and of course truthful) comments and it’s OK to put that in your request. I also gave the exact link to the article and let them know first name-last initial was fine.  End result? I received one – uno comment.

    If you are in a Network Marketing company that encourages teamwork (some don’t unfortunately) you NEED to help each other out with creating buzz.  Interaction helps your buyer base know there is credibility to your message.  Part of your week should be helping someone out with their buzz, showing their market there is excitement behind the product/service/idea.

    Take pictures and post them,. Go places and have fun – and share that fact. Buzz can be fun so let’s get going.

    It’s not like I’m asking you to donate a Kidney

    I like technology, maybe even love it. Not enough to learn coding but I’ll mess around a bit under the hood. However I know there still is a strong, and often vocal, minority (majority?) of people who resist technology like the plague.

    I know when I get the old line: “I’m the old fashioned paper and pencil type.” I’m fighting an uphill battle.

    So you want to write the next great novel in your moleskin with a #2 pencil? Go for it. But when a group of people decide to use a web based tool to do xyz you gotta go with the crowd or be left behind.

    What can I say? It’s like road construction, or learning a new car. It takes a while to get used to the differences but you live, still make it to your destination and might even find something new.

    Technology is not always time-saving, and sometimes the latest and greatest fades away to the rise of the new and shiny. However you can’t say it doesn’t work until you give it a try. Often your reluctance to embrace new ideas and new styles will doom your attempt before giving it a fair shake.

    I love fancy day runner type planners, but have made the Google tools my standard because of the integration and availability on both computer and phone. Do I ever miss adding little icons or doodles in the margins of my calendar? Of course I do, but I let myself have a new custom built notebook where I can doodle to my hearts content and not worry about leaving it behind when I need it.

    So quit giving me the drama you peeps! You know who you are. 😉 It’s not like I’m asking you to donate a kidney.

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